ISM Level 4 Certificate/Diploma in Sales and Marketing

The Level 4 ISM programme is designed to meet the requirements of those wishing to develop or enhance their knowledge of Sales and Marketing. This can help to either to gain employment in a sales and marketing role, or to formalise the academic side of the role.

Achievement at Level 4 reflects the ability to identify and use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks, sales and marketing planning in both the short and medium term and begins to examine strategic issues.

The Level 4 Certificate in Sales and Marketing Management consists of a combination of units. To achieve the Certificate, learners must complete Units U401 and U402, worth 9 credits, and any two optional units worth a minimum of another 9 credits, totalling at least 18 credits.

To achieve the Level 4 Diploma in Sales and Marketing you would need to complete 8 units totalling 41 credits.

Unit code Unit title Mandatory/ Optional Assessment Credit
U401 Managing Responsible Selling Mandatory Work based evidence or assignment 4
U402 Understanding segmentation, targeting and positioning Mandatory Work based evidence or assignment 5
U403 Managing a sales team Optional Work based evidence or assignment 6
U404 Operational sales planning Optional Work based evidence or assignment 5
U405 Sales Negotiations Optional Work based evidence or assignment 5
U406 Analysing the market environment Optional Work based evidence or assignment 5
U407 Finance for sales managers Optional Work based evidence or assignment 7
U408 Writing and delivering a sales proposal Optional Work based evidence or assignment 4

For further information please contact or call 0845 689 1614 clare.godfrey@pvt.org.uk